HOW ENQUIRIES ARRIVE
How GoCoastal.co.uk Generate Enquiries

WE ARE BUSIER THAN LAST YEAR SO WILL SEE OVER 1,000,000 VISITORS FROM SEARCH ENGINES ALONE!

GoCoastal.co.uk's primary job is to provide a totally affordable yet quality platform for owners & managers of holiday accommodation to advertise and encourage bookings! It's that simple! Or is it?

FACT! - MOST ENQUIRIES WILL COME THROUGH YOUR OWN WEBSITE!

Last year we (goCoastal.co.uk) sent 500,000 visitors (yes ½ million visitors) to websites linked from goCoastal.co.uk! This is how goCoastal.co.uk generates virtually all it’s enquiries! I.e. most enquiries will not come direct through goCoastal.co.uk but through your own website. FACT!

In fact for every 1 enquiry direct from goCoastal.co.uk we send 99 people to websites link from here, who may then in turn enquire through the form or phone numbers at that website. This is how I originally designed goCoastal.co.uk, and was done so because most people listed here have brilliant websites with more than enough information to convince an enquirer to enquire.

During the summer months last year over 500 enquiries a week were generated this way!

However, in the same period last year over 20,000 visitors a week were sent from goCoastal.co.uk directly to advertisers' websites via their own website link

The big problem with encouraging website click-throughs, and ultimately why goCoastal.co.uk is the only directory stupid enough to allow this, is the very reason I’m sending this email to you. The fact is that the majority of advertisers with website links from goCoastal.co.uk don't know or realise the number of enquiries which originated from a small £18 listing at goCoastal.co.uk.

Ask an online enquirer where they heard about you from and 99/100 will say simply: "the internet", which is fine for you because it’s another enquiry, but no good for me because the enquirer did not say goCoastal.co.uk and why should they!

Another problem with website click-throughs is where the website link at goCoastal.co.uk takes visitors to ANOTHER accommodation directory, who in turn take credit for any enquiries generated, and it’s almost certain that they will never admit enquiries actually originated from a competitor called goCoastal.co.uk.

Many advertisers still have no images showing? Images will help visitors decide whether to enquire or not? And the details shown are not always appealing enough or there is a lack of detail. But this has been fine up to now, as most advertisers have a website link which most visitors have simply clicked to view 'better' details shown on their own website.

GoCoastal.co.uk is about to change and I plan to firstly improve the 'look' of the main details page, making sure that there are more than enough details listed and they look professionally laid out and will encourage visitors to enquire there and then using a direct email enquiry form. I will also ensure all ‘full’ details pages are accompanied by good images. This way visitors will not need to look further and enquiries direct from goCoastal.co.uk will increase immediately!

 » EXCITING CHANGES!

IS GOCOASTAL.CO.UK DOMAIN SET TO 'ALLOWED' IN SPAM SOFTWARE?

Another important thing is make sure that goCoastal.co.uk domain is listed as ALLOWED in all spam filters as otherwise you may never receive a single enquiry sent through goCoastal.co.uk.

Finally, we have a good page rank at Google and many other search engines and a link from here to your own website may actually increase your own websites page rank, especially as every link at goCoastal.co.uk gets indexed! A good page rank website like goCoastal.co.uk linking to your website can have a huge ‘plus’ affect on where your website shows when a search is performed!

WE ARE CHANGING TO ENCOURAGE MORE DIRECT EMAIL ENQUIRIES!

GoCoastal.co.uk is now changing!:
• The database will be changed to allow more relevant details to be shown within the main details pages
• The details page itself will be re-designed professionally!
• Images will be a requirement and will promote the details shown within the new details page.
• All images will need to be of good quality and a good size. (I can help reduce the byte-size!)
• I will also be adding the ability for all members to show a breakdown of their accommodation by rentable unit
• All rentable units will be displayed along with a minimum and maximum price for comparison.
• Late Availability pricing can be added where available to encourage enquireies

ARE YOU ADDING OFFERS & BREAKS YET?

And of course lets not forget the free Offers & Breaks facility at goCoastal.co.uk where you can show up to ten Special Offers, Late Availability or Short Breaks for each listing! This area is one of the most visited areas at goCoastal.co.uk yet very few advertisers have taken advantage of it! Regularly list Offers and Breaks and you will encourage more people to enquire!

HAVE YOU LISTED YOUR WEBSITE CORRECTLY LINK?

Please make sure that any website link (URL) has been correctly enetered so that when clicked your website does appear! You'd be surprised how many people spell their oen domain names incorrectly!

CAN YOU MONITOR WHERE VISITORS ARRIVE FROM?

Do you know who visits your website? Do you know if people are arriving from a link at goCoastal.co.uk? Maybe you are receiving enquiries from an accommodation directory other than goCoastal.co.uk because this directory is linked from your details page here!

DON'T LINK TO ANOTHER ACCOMMODATION DIRECTORY!

If your website link actually takes visitors to another accommodation directory, many enquiries generated at this 'other' directory may have actually originated from your rather affordable listing goCoastal.co.uk.

Unfortunately, this 'other' accommodation directory receiving enquiries from a link here at goCoastal.co.uk is almost certainly not going to acknowledge the fact that actally goCoastal.co.uk has been a major factor in your bookings! They definately wont tell you!

So next time you get an enquiry through YOUR own website or from any website, ask them exactly how they found you, ask them if they came through a site called goCoastal.co.uk! The chances are many bookings generated from your own website enquiry form or one at that 'other' accommodation directory had actually originated from a rather affordable £18 listing at goCoastal.co.uk!

It is always worth adding a drop down list or select box to your enquiry form allowing enquirers the chance to state how they found you.

PLEASE DONT JUDGE US BY DIRECT EMAIL ENQUIRIES IS WHAT I'M TRYING TO SAY!

The main way we have been generating enquiries is through YOUR OWN WEBSITE! This will change very soon with the removal of all website links which whould encourage more direct email enquiries and bring enquiries up by 1000%. Watch this space and watch your mailbox!

DON'T HAVE YOUR OWN DOMAIN &/OR WEBSITE?

We will shortly be adding a very affordable website hosting facility to goCoastal.co.uk, and we will help you set a website up and host it here, using the same details already stored here, we'll even through in a free .co.uk domain name!

So if you don't have your own dedicated website, one can be created through goCoastal.co.uk with its own 'co.uk' domain name so you can advertise your holiday accommodation through its own website!

Contact us at anytime for more details on having your own website and free .co.uk domain name all hosted here at goCoastal.co.uk.

 » More details on Webpage Hosting

IS YOUR ENQUIRY EMAIL ADDRESS & PHONE NUMBER CORRECT?

A phone number listed at goCoastal.co.uk will also encourage enquiries and booking and by asking "how did you find us", you can easily monitor where these bookings originate from.

ARE YOUR ACCOMMODATION DETAILS BRIEF YET INTICING

'Full' details pages at goCoastal.co.uk shared around 500,000 views last year at goCoastal.co.uk, which is set to rise by up to 50% this year!

While 'Brief' details page views' easily topped the 5,000,000 last year! With many visitors clicking from the 'brief' details straight to websites listed there.

Make sure your accommodation details are brief yet interesting and descriptive. As this always helps generate interest in what you have to offer!

ARE IMAGES ACCOMMPANYING YOUR DETAILS?

Finally, make sure you have nice big clear images of your accommodation showing alongside a good brieft description of the property!